How One Simple Change Can Improve Your Client and Employee Satisfaction Rates
Making a U-turn in a Ford Focus is easier than in an 18-wheeler.
In the same sense, making substantial changes to your company structure is much easier at an agency of 10 people than an agency that has grown to 50 or more.
But that challenge and discomfort shouldn’t keep you from working to improve your agency’s structure. If you approach the process strategically and for the right reasons, change can be a positive force for your company — and it could potentially result in pretty impressive growth in the long run.
When my content marketing agency, Influence & Co., grew to about 50 people a year and a half ago, we decided to change our entire company structure.
When I discuss this change with my fellow agency leaders, they often think (at least initially) that a switch to a client-based team structure instead of siloed departments w…